Herrera Communications

Marketing Research


We specialize in the design and implementation of health, education, and socioeconomic research studies. Our research has probed the breadth and depth of attitudes towards major policy and societal issues, such as healthcare use and needs and family budget decision-making. Our focus is primarily on different sub-segments of the US Hispanic population, but our experience includes socioeconomic research projects in Latin America and the Caribbean.

We have a large network of research associates and interviewers from coast to coast. In addition, we have established associates in Mexico, Guatemala, El Salvador, Costa Rica, Nicaragua, Panama, Venezuela, and the Dominican Republic.