Herrera Communications

Marketing Research


Enrique Herrera, Ph.D. (ABD) is vice president of the company.

Mr. Herrera is a tenured social science specialist with over 20 years of experience in health, education, social marketing, and Hispanic/Latino marketing research. He has designed and conducted studies for public- and private-sector clients in the United States, Central America, South America, and the Caribbean.

On public-sector research projects, his main focus has been seeking answers for policymakers to social problems affecting minorities in the United States and the rural poor and urban disadvantaged populations in Latin America.