Herrera Communications

Marketing Research


We provide professional quantitative and qualitative research services to public, private, and non-profit organizations in the United States and Latin America. To meet our clients' needs, we:

  • Ascertain the behaviors and psychodemographics of the target population;

  • Interpret the behavior, feelings, attitudes, and beliefs elicited from the target population;

  • Reach meaningful, useful, and insightful conclusions based on the research results; and

  • Provide results-based recommendations for action.